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[Video Interview] Why Your Voice Matters More Than You Think | Behind The Work
Everything Doesn’t Need To Be Automated
Everything Doesn't Need To Be Automated In the era of AI and task automation, I’ve made great efforts to hold on to the parts of my business that continue to be tried and true. The way I approach a potential business deal isn’t closed by a well drafted prompt, and the...
I Accepted A Free Speaking Engagement And Then Flipped This Opportunity Into $75,000+ In Revenue
How A Free Speaking Engagement Resulted In $75,000+ In Revenue Outside of my weekly newsletter, one of the best ways I’ve been able to lend my voice and expertise to topics that continuously shift the landscape of our industry is through speaking engagements. Whether...
How To Get Clients To Retain Your Services For Years
How To Get Clients To Retain Your Services For Years “If this is the kind of care you put into a passion project, I need to see what else you can do.” I sat there, trying my best to disguise my pride as she continued, “You’ll be hearing from me, Pauleanna. Very soon.”...
[Panel] Pitching Yourself: Your Own Bragging Rights
To Become An Expert At Anything, You Need To Conquer the Boring Stuff First
To Become An Expert At Anything, You Need To Conquer the Boring Stuff First I’d just stepped off stage after a recent speaking engagement when I spotted a young woman waiting off to the side to exchange a few words. Beyond delivering my intended talk, I always look...
Though the Decision Taken May Sound Drastic, It’s One I Stand By Completely
Though the Decision Taken May Sound Drastic, It’s One I Stand By Completely “So, Pauleanna, what do you do?” Sitting together on a Zoom call, the words of the woman in front of me hung in the air, heavier than I’m sure she intended. In most scenarios similar to this,...
How Stretch Projects Create Moments Of Growth And Keep My Mind Sharp
How Stretch Projects Create Moments Of Growth And Keep My Mind Sharp One of my favourite “off menu” gigs is to work alongside founders to examine their brand health. I live for bringing teams together, guiding them to investigate current processes, build more...
What The Intersection Between Motherhood And Career Ambition Looks Like For Me
What The Intersection Between Motherhood And Career Ambition Looks Like For Me With the nanny running behind schedule, it meant I had to get my son situated ahead of my hour-long Monday morning meeting with the full executive team of one of my biggest clients. Before...
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