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Bidding Adieu to Forbes
Change is inevitable, but that doesn’t mean it’s always embraced with openness and courage. It pulls at the seams of who you once believed yourself to be, and asks questions you don’t quite have the answers to yet: Who am I in this season of my life? What do I do with...
Everything Doesn’t Need To Be Automated
In the era of AI and task automation, I’ve made great efforts to hold on to the parts of my business that continue to be tried and true. The way I approach a potential business deal isn’t closed by a well drafted prompt, and the way I show up with purpose and...
I Accepted A Free Speaking Engagement And Then Flipped This Opportunity Into $75,000+ in Revenue
Outside of my weekly newsletter, one of the best ways I’ve been able to lend my voice and expertise to topics that continuously shift the landscape of our industry is through speaking engagements. Whether it’s a panel, keynote, or even a podcast, I always look forward...
How To Get Clients To Retain Your Services For Years
“If this is the kind of care you put into a passion project, I need to see what else you can do.” I sat there, trying my best to disguise my pride as she continued, “You’ll be hearing from me, Pauleanna. Very soon.” It was the summer of 2019, and through a mutual...
To Become An Expert At Anything, You Need To Conquer the Boring Stuff First
I’d just stepped off stage after a recent speaking engagement when I spotted a young woman waiting off to the side to exchange a few words. Beyond delivering my intended talk, I always look forward to organically connecting with those in attendance. “If I could ask...
Though the Decision Taken May Sound Drastic, It’s One I Stand By Completely
“So, Pauleanna, what do you do?" Sitting together on a Zoom call, the words of the woman in front of me hung in the air, heavier than I’m sure she intended. In most scenarios similar to this, I'd have a quick, yet detailed elevator pitch ready to go, but this felt...
How Stretch Projects Create Moments Of Growth And Keep My Mind Sharp
One of my favourite “off menu” gigs to undertake is working alongside founders to examine their brand health. I live for bringing teams together as I guide them to investigate current processes, build more efficient frameworks, and work toward increased performance...
What The Intersection Between Motherhood And Career Ambition Looks Like For Me
With the nanny running behind schedule, it meant I had to get my son situated ahead of my hour-long Monday morning meeting with the full executive team from one of my biggest clients. Before I could mentally prepare for everything I knew this call would demand of me,...
How Chess Has Improved The Way I Negotiate Business Deals
“Okay, girl. So, what’s your next move?” I’d just spent the last 30 minutes or so pulling back the layers of a contract with a friend who was unsure of how best to go about some unfavorable terms. Knowing this was where I truly shone, together, we unpacked each of...