When you work with 2 clients, who also work together, you end up with a fair bit of cross-communication and a lot that can potentially fall through the cracks. Gabriel PR is fearlessly taking on this challenge to foster their first ever inter-client relationship.
“It’s actually the best position to be in,” says Sandra Gabriel (@CafeGabriel), Chief Relationship Officer at Gabriel PR. “I know what’s happening on both ends which should make the integration of the brands seamless and streamline the communications process,” Gabriel adds.
Gabriel did the final review of the contract between Pauleanna Reid (@PauleannaR), Professional Writer & Motivational Speaker; and JLX Hair, a Kitchener, ON and Calgary, AB based beauty supply with salon services, that specializes in hair additions and installations. Since sign-off on the contract in November 2012, Reid has officially become brand ambassador for JLX Hair’s new line of virgin hair extensions: Beladara Virgin Hair Company
By December 2012, Gabriel was in talks with JLX Hair to plan and manage their marketing and communications including: online marketing, public relations and personal branding for founder, Jessica “Xpressions” Lobalu (@jlxpressions). On January 7, 2013, Gabriel and JLX Hair made their contract official.
“Public relations and communication in the service and product industry is very important,” comments Lobalu. “I believe it is the life line to any business. My team and I are very excited for the expected growth and the added experience it will give each one of our clients going forward.”
“I am looking forward to this new business venture with Beladara Virgin Hair Company,” adds Reid. “As I explore this partnership, I am committed to upholding Beladara’s values and principals. My role as a brand ambassador not only encompasses publicity and promotion for the brand, but most importantly I want to help women across North America discover their true beauty both inside and out.”
Gabriel PR is a boutique Public Relations & Communications agency owned and operated by Sandra Gabriel, a PR Certified Professional with a Bachelor’s in Applied Communication and over 8 years experience in PR & Communications.
About Pauleanna Reid
Pauleanna Reid is a nationally published journalist, motivational speaker, celebrity fashion stylist and mentor. Through a whirlwind of inspirational lectures, round table discussions and media appearances, she positively influences, challenges and reconnects youth with their passions while providing the necessary tools to prioritize and execute. Having overcome her own personal and professional obstacles, her powerful story-telling encourages this generation to face their challenges and conquer them.
About JLX Hair
A diverse, multi-talented coalition of hairstylist ,trend setters and buyers dedicated to providing our clients and customers with quality hair additions at affordable pricing.