You Glow, Girl: Karen Civil

| March 20, 2017
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“When I was in eighth grade, I created a Backstreet Boys fan site. I came in third place in a fan site contest and got to meet them. In high school, I created a fan group for J.D. Williams who played Bodie on The Wire. I had the chance to meet him and he took me to have lunch at iHop. At that point in my life I noticed this Internet thing was giving me the chance to check-off goals off of my bucket list. Once I started working for DipSet, I realized you could monetize off of this platform if you understand how to engage your audience.” – Essence

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“Every day you go through challenges so it’s hard to name one thing. Every day you have to make sure someone does something on time, etc. At the end of the day I’m still an African-American woman in a male-dominated industry so sometimes you have to deal with people not taking your ideas seriously. But I look at it as, I’d rather have adversities in something that I love than doing something that I hate or where I am not interested.” – NBC News

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“At first, social media was just about networking. But now that I have to network, I make sure that every platform makes money for me. You can do something on Facebook. You can do something on Twitter. You can do something on Instagram. You can create a piece of content and do product placement on YouTube. So, I like the fact that there are so many different options, especially for social media. In 2015, those platforms made over a half of a million dollars for me. This includes the website and the advertising through Instagram, Twitter and Facebook. And then, you have YouTube. It’s great because you can make money off of it as long as you’re doing it correctly and you market yourself. You can make money on all of your platforms in different ways and you have got to make sure you utilize all of that.” – Rolling Out

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via Instagram

“Beats by Dre approached me. They said they liked the way I branded myself online and wanted me to help them with their digital marketing and finding their online voice. When I was brought on, Beats by Dre was at 300,000 Facebook FB -0.27% followers. By the time I left, they had almost 6.5 million. One month, we saw Facebook followers jump by 1 million when Lil Wayne wore his Beats headphones to the Grammy’s and listened to his album the whole time.” – Forbes

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Category: Arts, Beauty, Blog, Style File

About the Author ()

Pauleanna Reid is a multi-passionate entrepreneur on a mission to help young adults see beyond the limits of their circumstances and create a life they love. She is a Nationally Published Journalist, Motivational Speaker, Author of the novel Everything I Couldn't Tell My Mother and Founder of New Girl On The Block Consulting Inc.

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