They say when you empower a girl, the whole world benefits. Coca-Cola’s newest campaign is changing the future of entrepreneurship around the world by implementing programs to help women entrepreneurs. The goal is to positively impact the lives of 5 million women micro-entrepreneurs by year 2020.
Greater gender equality can enhance productivity and improve development outcomes for the next generation. Investments into health and education shape women and push them to maximize their potential and live more productive lives. 5by20 is addressing the most common barriers to success women face by giving them access to business skills training courses, financial services and connections with peers or mentors.
Knowledge gives women the strength to create change. The video below illustrates how this campaign is setting a new standard.
Learn more about this campaign and how you can get involved by checking their site out here.